The Strategic Engine Behind the New Nicotine Economy
Led by industry veteran Ashish Thakkar, Rocket Seven is a global consultancy powering the next wave of growth in the alternative nicotine product (ANP) space. Since 2016, Ashish has built a trusted network across the UK, EU, US, UAE, India, China, and Australia, helping brands scale, connect, and lead in competitive, regulated markets.
Backed by a senior team of experts in market strategy, cross-border M&A, creative brand building, and digital growth, Rocket Seven is the partner behind some of the smartest moves in the industry.
“In this industry, brands don’t win by being loudthey win by being precise, prepared, and ahead of the curve.”
— Ashish Thakkar, Managing Director
What We Do Best
- Build market strategies and go-to-market playbooks
- Create high-conversion brand systems across digital and retail
- Facilitate M&A, joint ventures, and post-deal integration
- Navigate regulation with clarity and confidence
- Enable scalable marketing systems that actually drive ROI
Our Ecosystem
- Ex-regulators
- Award-winning creatives
- Digital architects
- M&A advisors
- Investors, VCs & PE specialists
Active in 7+ high-growth nicotine markets.
Over £1B+ in brand value advised.
Backed by ANP founders, operators &investors.
Why Rocket Seven?
Because in a high-stakes category like alternative nicotine, you can’t afford guesswork. You need strategy, speed, and the right partners at the table.
