Insights from Rocket Seven at World Vape Show Dubai 2025

The World Vape Show Dubai 2025 was more than another global expo. It felt like a checkpoint for the future of the vape and alternative nicotine industry, a place where evolving regulation meets bold innovation. For Rocket Seven, it was a front-row seat to the shifts shaping tomorrow’s market. For MYLÉ, it was a defining night that confirmed their leadership with a triple victory at the Vapouround Awards.

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Why the Vapouround Awards Matter in 2025

The Vapouround Awards remain one of the most influential recognitions in the global vape space. As competition intensifies across nicotine formats and delivery systems, these awards highlight the brands setting benchmarks for product innovation, regulatory readiness, and consumer-first design.

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MYLÉ’s Three Major Wins at Vapouround Awards 2025

- Best Disposable – Meta Bar 2500

Sleek design, dependable performance, and a user experience that matches what today’s consumer expects in a crowded disposable vape market.

- Best Alternative Disposable Product – Nicotine Drops

Portable, precise, and discreet, MYLÉ’s Nicotine Drops are redefining what nicotine alternatives look like in 2025.

- Brand of the Decade – MYLÉ

Recognition of long-term vision, cross-market adaptability, and consistent brand trust across geographies.

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Exclusive Interview: Serge Magarik, Principal Partner at MYLÉ

After the ceremony, Rocket Seven sat down with Serge Magarik, a key architect of MYLÉ’s global growth.

Here are Key Takeaways from Our Conversation with MYLÉ

In discussion with Rocket Seven, Serge Magarik of MYLÉ shared perspectives on the current state and future direction of the industry. A few key points stood out:

• The big picture: Vaping has become a global industry, but this is only the beginning. The next decade will belong to brands that adapt quickly through compliant innovation and meaningful products. Regulation-ready thinking is essential, particularly as some regions move to restrict disposable vapes.
• Compliance as a foundation: There is little value in building something great if it cannot be marketed legally. The companies that will define the future are evolving not only to stay relevant but also to lead.
• Key markets in focus: MYLÉ’s current strategy is centered on high-potential regions, including the GCC (UAE, Saudi Arabia, Jordan), North Africa (Algeria, Egypt), and the United States. These are markets where consumers are actively seeking smarter alternatives to traditional smoking, and where brands are beginning to respond with new options.
• On emerging nicotine formats: New formats are not about replacing devices but about widening the spectrum of choice for consumers. MYLÉ has kept its mission consistent, to help people quit smoking, and sees Drops as an important step in that journey.

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Why This Moment Matters

Serge closed with a mindset that has been behind MYLÉ’s rise: “No risk, no reward. The 100% failure is when you don't try." His words made it clear that real growth comes with risks, setbacks, and the discipline to keep moving forward.

Conversations like these remind us that the real shifts happen behind the scenes, long before they hit the shelves. We were glad to catch up with Serge Magarik post-awards and hear firsthand where Myle is heading next.

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MYLÉ Nicotine Drops, winner of Best Alternative Nicotine Product at the Vapouround Awards 2025, are available at Pouch Point.

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More insights and interviews from World Vape Show Dubai 2025 coming soon.